01Be Found
So the right people can discover and understand you.
- Website structure
- Google profile optimisation
- SEO content
- Blog strategy
- AI search visibility
- Positioning and messaging
AI-era marketing strategist
Your business is better than how it looks online.
I'm Ahlem Mahroua — ex-Google marketer, former CMO, and founder of nova* growth studio, a marketing agency for the AI era. I help good businesses look credible before the first conversation, by fixing the marketing assets people now check before they buy: websites, pitch decks, Google profiles, LinkedIn, reviews, content, and AI search visibility.
Be found. Be trusted. Be chosen.
- Ex-Google
- Former CMO
- 20+ years in marketing & growth
- 300+ founders advised
Trusted by founders, operators, and ecosystem partners
GoogleHub71TechstarsPlug and PlaySheraaSeedstarsQuest EducationWomen4CyberGoogle.org
The problem
People judge your business before they meet you.
- They search your name.
- They open your website.
- They scan your LinkedIn.
- They check your reviews.
- They compare your competitors.
- They look at your pitch deck.
- They may ask AI tools what you do.
If what they find is unclear, outdated, inconsistent, or less credible than your real work, you lose trust before the first conversation.
That is the gap I help fix.
Point of view
Marketing has changed. Trust still decides everything.
AI has changed how people search, compare, and make decisions. But the basics still matter.
Can people understand what you do?
Do you look credible?
Can they see your proof?
Is your offer clear?
Does your website explain why you are different?
Does your pitch deck make the decision easier?
Does your content build trust or create noise?
Most businesses do not need more random marketing activity. They need sharper assets.
What I do
I help businesses become easier to find, trust, and choose.
I work across the marketing assets that shape first impressions and buying decisions.
02Be Trusted
So prospects feel you are credible before they speak to you.
- Homepage messaging
- Service pages
- LinkedIn presence
- Company profile
- Testimonials and proof
- Reviews and reputation
03Be Chosen
So buyers, partners, investors, or clients know why to say yes.
- Pitch decks
- Proposal assets
- Event positioning
- Founder visibility
- Marketing strategy
- Content and campaigns
Signature offer
Start with an AI-Era Marketing Audit.
Before rebuilding a website, hiring an agency, posting more content, or redesigning your deck, you need to know what is actually weakening trust.
The audit reviews how your business appears across your key public assets, then gives you a clear list of what to fix first.
- A visibility and credibility scorecard
- Screenshots and findings
- Review of website, LinkedIn, Google, content, pitch & AI search
- The top 10 fixes to prioritise
- A clear implementation roadmap
Why me
Senior marketing judgement. Practical execution.
I have lived every layer of marketing.
I started by building websites, writing content, running ads, managing social media, doing SEO, and helping clients show up better online.
At Google, I worked with publishers and app developers on digital revenue growth, monetisation, and audience development.
As a CMO, I helped structure the marketing and commercial engine of an education group that scaled from €105K to €13M ARR.
As an advisor, I have supported hundreds of founders across startup programs, accelerators, and innovation ecosystems.
Today, I bring that mix of strategy, execution, teaching, and operator experience to businesses that need to look as good online as they are offline.
Work with me
Three ways to work together.
1
Hire me
For businesses that need clearer marketing assets, sharper positioning, better visibility, or a stronger public presence.
Hire Me →2
Book me to speak or advise
For conferences, accelerators, founder programs, leadership teams, and business communities.
Speaking & Advisory →3
Bring me in for a workshop
For teams that need practical training on founder visibility, AI-era marketing, content, positioning, or customer acquisition.
Workshops & Training →"Ahlem turns messy marketing into clear, practical action."
Essays
On marketing, visibility, trust, and the AI era.
I write about what it takes for businesses to become easier to understand, easier to trust, and easier to choose.
- Websites and positioning
Your business is better than how it looks online
Why strong businesses lose trust before the first conversation.
- AI-era marketing
Marketing in the AI era is not about doing more
It is about becoming easier to understand.
- Websites and positioning
The assets customers check before they buy
A practical checklist for founders and service businesses.